Saturday, November 5, 2011

Wiki & Abstracts (no. 24) - The Social Animal


This is straight up my most favorite book ever.

It's is a nonfiction that illustrates a fundamental new understanding of human nature. A scientific revolution has occurred; we have learned more about the human brain in the last thirty years than we had in the previous three thousand. The unconscious mind, it turns out, is most of the mind—not a dark, vestigial place but a creative and enchanted one, where most of the brain’s work gets done. This is the realm of emotions, intuitions, biases, longings, genetic predispositions, personality traits, and social norms: the realm where character is formed and where our most important life decisions are made. Our brain is now computing the media on a daily basis, and more and more everyday it effects who you are. Can the media help us find success or hinder us?



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